Masters of Disruption: How the Gamer Generation Built the Future 
Big burgs, maker minions, and how Roblox became a $30 billion empire.
This post is part of a longform project I’m serializing exclusively in my newsletter, Disruptor. It’s a follow-up to my first book, Masters of Doom: How Two Guys Built an Empire and Transformed Pop Culture, and it’s called Masters of Disruption: How the Gamer Generation Built the Future. To follow along, please subscribe to Disruptor and spread the word. Thanks!
For the past few months here in Masters of Disruption, I’ve been chronicling the evolution the metaverse from the days of Doom up through today, and Roblox. Launched in 2006, Roblox now has over 200 million active monthly players - up from about 150 million from April 2020. Like RecRoom and even Minecraft, Roblox has a kind of LEGO-aesthetic. But this isn’t kid stuff. Here’s a quick video primer.
In this first clip, CNBC explores how Roblox became a $30 billion business.
In the second, Roblox shows a bit of their company behind-the-scenes.
Finally, gamer “PeetahBread” gives a tour of one of the more massive suburbs — a.k.a. “bloxburg” - built in Roblox.